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Jordan
Johnson and Johnson
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Hinge
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Hermes
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Harley Davidson
HEB
HBO
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Hasbro
Harrods
Harper Collins
Hardees
Halifax
Haagen Dazs
H&M
Groupon
Grant Thornton
NHS
Office Depot
Novartis
Northwestern Mutual
Nordea
Nintendo
Nike
New Balance
Neuberger Berman
Netflix
Nestle
NBCU
Navy Federal Credit Union
Natwest
Nationwide
National Geographic
MUFG
Naspers
Nandos
Morrisons
Morgan Stanley
Monzo
Mondelez
Milwaukee
Micron
Michelin
MGM
Metlife
Ebay
McLaren
McDonalds
Mattel
Mastercard
Marshall
Mars
Marriott
Marks and Spencer
Market Basket
Makita
Maersk
Macy's
Lufthansa
Lowes
Lockheed Martin
Lloyds Bank
Linde
Lidl
Levis
Leica
Lego
Legal and General
Land o Lakes
Loreal
Kroger
Krispy Kreme
KraftHeinz
Kohls
KKR
KitchenAid
Kappa
King
KFC
KeyBank
Kelloggs
Keller Williams
Kawasaki
Just Eat
JP Morgan Chase
Jordan
Johnson and Johnson
John Lewis
Jersey Mikes
Jaguar
ITV
Instagram
ING
In N Out
IKEA
IHG
Hulu
HSBC
Hewlett Packard Enterprise
Home Depot
Hinge
Hershey
Hermes
Hellman
Harley Davidson
HEB
HBO
Hawaiian Airlines
Hasbro
Harrods
Harper Collins
Hardees
Halifax
Haagen Dazs
H&M
Groupon
Grant Thornton

Register your Interest:

Power in Numbers: Women Leading Pricing & Profitability - Pt 1

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Power in Numbers: Women Leading Pricing & Profitability - Pt 1

Roundtable
Power in Numbers: Women Leading Pricing & Profitability - Pt 1

Speakers

Sarah Tijou

Sarah is a creative, people-first leader who’s spent her career using the power of storytelling to connect, inspire, and drive change. As Senior Vice President at Panelle, she helps global brands team up with standout leaders - especially women rewriting the rules - to build smarter, more inclusive futures. Her work is all about unlocking fresh perspectives and helping the next generation rise. Before this, Sarah made her mark in media - leading content and news teams at BBC Radio 1, BBC World Service, Global Radio, and ITN. Whether behind the mic or behind the scenes, she focused on telling stories that mattered, sparking conversation, and making people think. That same passion for meaningful storytelling still drives her today. With a unique blend of editorial instinct and strategic vision, Sarah continues to champion bold ideas and the people behind them, always with an eye on what’s next!

Sarah Tijou

Senior Vice President

Panelle

Moderator

Catherine Wilson

Catherine has had a dynamic 23-year sales career reflecting diverse experience and result oriented performance. She is focused on driving new business through key accounts, strategic market planning and initiating significant partnerships and relationships to increase revenue.

Catherine Wilson

Strategic Sales Director

Zilliant

Partner

Kristy Nittskoff

Kristy Nittskoff

Chief People Officer

Zilliant

Partner

Karen Duong

Karen is a results-driven finance and commercial leader with over 15 years at Reckitt, driving global revenue growth, gross margin improvement, and strategic transformation. With a foundation in audit and supply finance, she blends analytical rigor with strategic vision to deliver sustainable value creation.

Karen Duong

Finance & Revenue Director, Global Functions

Pandora

Speaker

Anna (Smith) Lippett

Strategic and results driven Commercial Leader & Head of Sales with proven success in SaaS, healthcare, healthtech and business consulting. Skilled at driving enterprise & mid-market revenue growth, go-to-market strategy, and stakeholder engagement, while building high-performing teams that deliver results.

Anna (Smith) Lippett

Sales Director

Doctify

Speaker

Lauren Goodwin

Lauren is an accomplished hospitality leader with over 20 years’ experience driving sales, revenue, and commercial growth across major hotel brands. As Head of Hotels – Sales & Revenue at Greene King, she leads strategy across 140 hotels, optimising performance, partnerships, and profitability.

Lauren Goodwin

Head of Hotels - Sales and Revenue

Greene King

Speaker

Muriel Jacques

Muriel is a commercial and operational executive with two decades of experience in global creative and data networks including WPP, Kantar, Wunderman Thompson, and VML. She has structured and scaled commercial client-facing operations through major agency mergers, driving value capture through pricing, commercial strategies, and complex negotiations for top-tier partnerships.

Muriel Jacques

Chief Commercial Officer, VML

WPP

Speaker

Yetunde Ibe

Yetunde is a strategic finance executive with over 20 years’ global experience across BAT, Unilever, and Deloitte. Currently Global Head of Commercial Finance at BAT, she has led investor relations and regional finance teams, driving sustainable growth, stakeholder trust, and business transformation worldwide.

Yetunde Ibe

Global Head of Commercial Finance

British American Tobacco

Speaker

Mariagrazia Panaccio

Mariagrazia is a dynamic commercial leader with over 15 years’ experience in sales, marketing, and business development across global manufacturing and industrial sectors. As Commercial Director at Ingersoll Rand, she drives growth for the Champion and Hydrovane brands through strategic market development and customer partnerships.

Mariagrazia Panaccio

Commercial Director EMEA - Champion & Hydrovane

Ingersoll Rand

Speaker

Marialena Chazapi

Marialena is a Revenue Management Manager at easyJet, leading strategy for the UK, Portugal, and Spain markets. With strong expertise in SQL, data analysis, and commercial optimization, she drives revenue growth through data-driven decision-making. Her experience spans aviation, finance, and education, including roles at Qatar Airways, TEDxUniversityofGlasgow, and as a private tutor.

Marialena Chazapi

Revenue Management Manager

EasyJet

Speaker

Overview:

Driving Pricing Power &Profitability with Diverse Leadership: Why Women Must Be at the Table

Pricing has always been one of the most powerful levers of profitability, yet leadership in this space has historically been narrow and homogenous. As markets grow more complex and margins harder to protect, it’s clear that the future of pricing and revenue leadership demands diverse voices, perspectives, and approaches.

Women in pricing, sales, and revenue-critical roles bring a unique blend of data-driven insight and emotional intelligence - balancing analytical rigor with the ability to build trust, alignment, and adoption across stakeholders. When women are at thetable, organisations are better positioned not only to set smarter prices, but also to drive change, champion transparency, and unlock long-term value creation.

In this roundtable, we’ll explore how elevating women into pricing leadership changes the trajectory of commercial outcomes; from stronger margin growth to more effective transformation initiatives.

Drawing on lived experiences and forward-looking strategies, we’ll unpack what it means to lead inclusively in spaces that have long been male-dominated, and why diversity at the table isa business advantage companies can’t afford to ignore.

 

Topics of Discussion:

1. What challenges are you facing with legacy biases in pricing, finance, and revenue-critical roles? How can inclusive leadership help here?

2. In what ways do women uniquely blend data-driven analysis with emotional intelligence to win stakeholder buy-in?

3. Howare you guiding digital pricing transformations and AI adoption?

4. What strategies are helping you navigate and lead effectively in traditionally male-dominated functions

5. How can women claim greater ownership in value-creation conversations; whether in pricing committees, negotiations, or strategy sessions?

Join
the
Movement

The Panelle community exists for the women of today, but also the women of tomorrow. Join a group of likeminded executives, stakeholders, influencers and changemakers on their relentless journey to rebuild entrenched systems of inequality. By becoming a part of Panelle, you'll unlock access to exclusive content, interviews and discussions, all whilst blazing a trail for younger generations of women to come. If not now, then when?