The Creator Effect: Turning Influence Into Impact
PEOPLE SHAPING THE CONVERSATION
thank you for your interest
AGENDA
Overview
Traditional marketing channels are losing their edge. Ad costs are rising, feeds are saturated, and audiences are tuning out. Meanwhile, 65% of Google searches now end without a click - proof that discovery has shifted. More and more, the journey is starting on social platforms rather than search engines or websites, and it’s creators, not companies, leading the way.
Once a side tactic, influencer marketing is now central to driving ROI and unlocking business intelligence. Forward-thinking brands are partnering with creators not just for campaigns, but for product feedback, market insights, and a front-row view into cultural shifts - helping them naturally weave their brands into the cultural conversation.
This roundtable will explore how to turn influencer marketing from reach into revenue and from campaigns into always-on growth. We’ll examine shifting budgets, measuring impact beyond likes and clicks, and the emerging practices setting the pace for the next wave of growth.
The conversation isn’t just about ROI, it’s about rethinking how influence drives discovery, trust, and real connection in a digital-first world.
The conversation
- Where have you seen influencer marketing deliver the strongest ROI for your business, and where has it fallen short?
- Beyond promotion, how are you leveraging influencers to inform product decisions, guide creative, or connect with new audience segments?
- Have you reallocated budget from traditional channels into influencer-led programs? What’s driven that decision or held it back?
- How are you ensuring your influencer strategies reflect diverse representation?
- Which emerging influencer marketing trends are you prioritizing in the next year and why?