Overview:

Social is no longer a side channel, it’s becoming the connective tissue of modern business. As traditional growth levers like search and paid media lose momentum, social is emerging as the space where real relationships are built, brand trust is earned, and innovation is driven through constant feedback and adaptation.

This evolution demands a shift in mindset; from short-term performance to long-term value, from siloed metrics to integrated impact. It calls for leaders who are able to see the bigger picture while staying grounded in what people actually want and need.  

Join us as we explore this. Learn from others who excel in translating culture into strategy, data into stories, and diverse insight into influence are setting the pace. As social moves from the margins to the center of business growth, it’s not just about proving ROI, it’s about redefining what power and presence look like in a digital-first world. Be a part of the conversation that will help shape this.

Topics of Discussion:

1. How is social moving beyond marketing into areas like customer experience, innovation, and inclusive brand reputation?

2. What’s the biggest challenge in proving ROI for social and influencer programs - particularly when representation is part of the value equation?

3. As traditional channels decline, how are marketing investments shifting and how is diversity factored into those decisions?

4. How do you translate social data into actionable business intelligence?

5. Moving forward, which metrics matter most to your team, and which ones are you leaving behind?

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