Overview:

Social is no longer just a marketing channel. As traditional growth levers like search and paid media lose momentum, social is emerging as the space where real relationships are built, brand trust is earned, and innovation is driven through constant feedback and adaptation. Social intelligence can inform every part of the business - from influencing revenue to shaping brand health, customer retention, and product decisions, social insights are transforming how leaders prove impact and make decisions around where to invest. Yet many leaders still ask the same questions: what’s the real ROI, and how do we prove it in terms that matter to the business?

In this roundtable, leaders will explore how to turn social data into enterprise value. We’ll discuss the metrics that resonate, how to align reporting with strategic priorities, and why making social intelligence visible across the organisation is key to driving investment and long-term impact.

Topics of Discussion:

1. How is social moving beyond marketing into areas like customer experience, innovation, and inclusive brand reputation?

2. What’s the biggest challenge in proving ROI for social and influencer programs - particularly when representation is part of the value equation?

3. As traditional channels decline, how are marketing investments shifting and how is diversity factored into those decisions?

4. How do you translate social data into actionable business intelligence?

5. Moving forward, which metrics and attribution models are you using to measure the long-term value of customers acquired via social, and which are you leaving behind?